Blog Entry 7 - Project 2 Research Sketches

   

The business I chose to do is called duuude surf shop. I have always loved the beach and have always been in love with surfing and surf shops, even though I have never surfed before its always been a dream of mine. All my merchandise with be environmentally friendly and made from recycled materials that are found in the ocean. My whole business idea is based off the stereotypical surfer girl/guy and typically, they always say duuude and have this super calming presence about them, just really chill and cool vibes. Therefore, I tried to best represent that in my designs with what I thought would go along with this idea. That would include a surfboard, waves/beach, and beachy colors. I wanted to create different logos that would look like its very high end/sleek as well as fun and chill.